Every gift-with-purchase and promotion you build in EG shows up as a rule in the rules table on your app dashboard (the "home" page you land on after opening EG). As you create more rules, this table becomes your control center — you'll use it to check what's active, find a specific rule, spot problems before customers do, and manage which rules are running.
This article walks through everything the rules table can do: reading the columns, searching and filtering, sorting and pagination, and decoding the warning icons.
1. Reading the rules table
Each row in the table represents one rule. Reading left to right, you'll see:
Column | What it shows |
|---|---|
Rule name | The name you gave the rule when you created it, plus any warning or upgrade icons (see Health icons below). Click the name to open the rule in the editor. |
Status | A badge showing the rule's current state — Active, Paused, Suspended, Test mode, or a schedule badge like Schedule Active / Schedule Upcoming / Schedule Expired. |
Trigger | What has to be true about the cart for the rule to fire — Cart value, Product, Collection, or Product tag. |
Action | What happens when the trigger is met — Auto add (the gift is added to the cart automatically) or Popup (the customer is shown a choice of products to pick from). |
Discount | Whether the rule is tied to a discount, and what kind — None, Promo code, Shopify auto (a Shopify automatic discount), or EG auto (an automatic discount EG created for you). |
Targeting | Who the rule applies to — All, Logged in customers, Not logged in customers, or Magic link. |
Actions | Icon buttons for managing the rule (see below). |
On smaller screens (phone or narrow tablet), the Trigger, Action, Discount, and Targeting columns are hidden to keep the table readable — you'll still see the rule name, status, and action buttons, and any warning icons on the rule name. Open the rule to see full detail.
The action buttons
Depending on the rule and your plan, you may see up to three icon buttons on the right of each row:
Play / Pause — Toggles the rule on or off. This button is hidden if the rule can't currently be activated (see Health icons) or if your EG subscription has been cancelled — a cancelled shop keeps the app installed, but can't have any active rules until a plan is chosen again.
View analytics (bar chart icon) — Opens the Analytics page filtered to this rule.
Edit (pencil icon) — Opens the rule in the rule editor.
If a rule is in test mode, the Play/Pause button is disabled until you turn test mode off inside the rule editor.
2. Status tabs and the expired-schedule filter
Above the search bar, a row of tabs lets you quickly narrow the table to rules in a particular state:
All
Active
Scheduled
Paused
Active schedule — scheduled rules that are currently within their start/end window
Paused schedule — scheduled rules that are turned off
Expired schedule
Expired schedule is worth calling out specifically: it surfaces rules where scheduling is turned on, the toggle is still switched to "on," but the scheduled end date has already passed. In other words, these rules look active in your head but have quietly stopped applying to customers. If you see rules here, open each one and either update the end date or turn scheduling off.
3. Searching and filtering
Searching by name
Use the search box (labeled "Search rules by their names") to find a rule quickly. Type part of a rule's name and the table updates automatically after a brief pause while you type. Search matches from the start of each word in the rule name and isn't case-sensitive, so searching "hol" will match a rule named "Holiday Gift" or "Summer Holiday Bundle."
Filtering
Click into the filter options next to the search box to narrow the table by:
Trigger — Cart value, Product, Tags, Collection
Action — Auto add product(s), Show a popup for customers to choose products
Targeting — All visitors, Not logged in, Logged in, Magic link
Mode — Test mode
You can select multiple filters at once (for example, Trigger: Product + Action: Auto add) and combine them with the search box and status tabs. Applied filters appear as removable tags above the table — click the "x" on a tag, or Clear all, to remove them.
4. Sorting and pagination
Click the sort icon (next to the search box) to choose:
Sort by: Created, Updated, or Name
Direction: Newest first / Oldest first (for Created and Updated), or A-Z / Z-A (for Name)
Below the table, use Previous / Next and the page number buttons to move between pages, and the "Showing X-Y of Z rules" label to see your position. Use the rows-per-page dropdown to control how many rules load per page — choose 5, 10, 25, 50, or 100 per page.
5. Health icons decoded
Next to a rule's name, you may see a small warning icon. Hover over it to see exactly what's wrong — a rule can show more than one issue at once. Reasons include:
Product out of stock — A reward product referenced by the rule is out of stock. If the rule adds the gift automatically, this is flagged as broken (critical); if the rule shows the gift as one of several popup choices, it's flagged as a warning since customers can likely pick a different option.
Product deleted — A product used in the rule's trigger or reward has been deleted from your store.
Collection deleted — A collection used in the rule's trigger has been deleted.
Discount deleted — The discount linked to the rule was deleted (in Shopify admin, not through EG).
Discount paused — The automatic discount behind the rule was paused outside of EG.
Schedule has ended — The rule's schedule end date has passed while it's still marked active; you'll need to update the schedule before you can turn it back on.
Some of these issues block you from turning the rule on at all until it's fixed — hover over the icon to see whether that's the case for a specific rule.
The upgrade badge
If a rule uses a feature that isn't included in your current plan (for example, a Collection trigger or Magic link targeting on the Standard plan), you'll see a small lock badge next to the rule name naming the plan you'd need — for example Unlimited plan. Click the badge to open the upgrade dialog. Until you upgrade (or edit the rule to remove the gated feature), that rule can't be activated.
6. Standard plan: the 3-active-rule limit
If you're on the Standard plan, you can have up to 3 rules active at the same time. Rules beyond that limit (or rules using a feature outside the Standard plan, like advanced targeting) show as unable to activate, with an upgrade prompt pointing you to the plan that would unlock them. You can still keep extra rules paused and switch which 3 are active, or upgrade to remove the cap entirely.
7. Copying magic links from the table
If a rule's Targeting is set to Magic link, a small copy icon appears next to "Magic link" in the Targeting column. Click it to copy the rule's magic link straight to your clipboard — no need to open the rule editor first. This works for links that point to your store's home page, a specific product, or a specific collection. If the magic link points to a custom destination page, use the rule editor to get the full link instead.
Common questions
Why can't I turn a rule on? Hover over any warning icon next to the rule's name — it explains exactly what's blocking activation, whether that's a deleted product, an ended schedule, a plan limitation, or a discount issue. Fixing the underlying issue (or upgrading your plan, where relevant) will clear the block.
Why did my rule turn off by itself? It probably didn't — check the Expired schedule tab. A common cause is a scheduled rule whose end date has passed; the rule keeps its "active" toggle but is no longer live because scheduling took over. Update or disable the schedule to resolve it.
I searched for a rule by name and got no results — why? Double-check spelling and try a shorter, simpler search term. Search matches from the beginning of each word in the rule's name, so searching a word that appears in the middle of the name (without the preceding letters) may not match.
Can I filter to just my magic link rules? Yes — use the Targeting filter and select Magic link.