Top tips to boost BFCM sales

Black Friday and Cyber Monday are, without question, the best times of the year to maximise your sales and gain new customers who are searching for a bargain. EG is the perfect app to incorporate into your store's arsenal to boost sales during this bumper time of the year. Here are some of our team's best tips to prepare and make the most of the BFCM period:

1. Tiered promos

Driving average order values up should be a key objective for Black Friday. Tiered promos differentiate the reward offered at each cart value or structure (such as product combinations or bundles).

2. Early bird promotions

Why wait until Black Friday to give your customers a deal? Eager customers are ready to spend before Black Friday begins.. You should make the most of this and activate deals well before the traditional BFCM period kicks in.

It's a great way to ensure your customers have enough budget to spend on your store - having a deal post-Black Friday could be less successful since your customers have likely splurged on a buying frenzy and have less to spend. Use the EG scheduling feature on rules to activate rules at different times, leaving you able to relax knowing the promo will automatically end.

3. BOGO deals

Buy-One-Get-One deals are one of the most prolific offers you can use to maximise your average order value in BFCM. You could offer a collection-wide BOGO deal as part of your BFCM promotions - they don't always have to be buy-one-get-one-free deals, either... it could be buy-one-get-one-half-price.

It's a great alternative to simply offering a basic discount because these tend to generate larger orders. You could configure an EG rule and the built-in discount creator to automatically offer an additional product (upsell) in a pop-up.

Summary

Black Friday is soon approaching. You need to ensure your promos are going to run well; make sure to test out the rules on your store before the promo starts to iron out any inconsistencies. Remember, a great source of getting and consulting ideas for promotions is from your team, who interact with your customers daily and know them the best.

Contact EG support if you need help with any of the rule configurations.