21st September 2026
New Free plan
You can now get started with EG on our new Free plan. This gives you a way to explore EG without a paid subscription, with the option to upgrade as your promotion needs grow.
9th September 2026
Shopify Sidekick support
You can now ask Shopify Sidekick about your EG setup and promotion performance directly in Shopify admin. Get an overview of your rules, see how your gift promotions are performing, and find out which gifts your customers choose most often.
26th August 2026
New Enterprise plan and associated trigger – promo codes applied on checkout trigger to auto add a gift
Shopify Plus users can now sign up to our new Enterprise plan; this grants access to all features in the Unlimited plan along with the new checkout page promo code application trigger. This lets you run promotions where your customers need to apply a code at the checkout page to have a gift automatically added to the cart.
18th August 2026
Remove deleted items from a rule in one click
When a product, variant, collection or selling plan used by a rule has been deleted in Shopify, the warning banner on the rule now has a Remove deleted items button that strips them out for you. If Shopify rejects a save because a variant no longer exists, EG now points at exactly which item is at fault instead of showing a generic error.
13th August 2026
Heads-up before you hit Shopify’s automatic discount limit
Shopify allows a maximum of 25 active or scheduled automatic discounts per store. EG now checks the limit before you create or save a rule that needs a new Shopify automatic discount, and shows you which discounts are using the slots so you can free one up — instead of letting the save fail.
12th August 2026
Clearer guidance when gift products are free or mixed price
Shopify’s own discounts can’t be applied when the products a rule gives away mix free ($0) items with priced items, and no discount is needed at all when every gift is already free. EG now detects both cases, names the items involved, blocks only the discount types that can’t work, and offers a one-click switch to an EG automatic discount. Prices are re-checked against Shopify when you save.
11th August 2026
Draft products flagged on rules
If a product used by a rule’s trigger or reward is set to Draft in Shopify, shoppers can’t get it. EG now shows a warning on the rule page and in the rule list so you can spot it before your customers do.
7th August 2026
Product tag combinations
Product tag triggers can now require a set quantity of each tag before the rule fires. For example two items tagged shirt and one tagged tie. Rules using tag combinations run on EG automatic discounts.
3rd August 2026
Target B2B customers, or everyone but them
Rules aimed at logged-in customers can now be limited to Shopify B2B accounts, or to logged-in customers who are not B2B.
28th July 2026
Translations have their own page
Storefront translations have moved off the Design page onto a dedicated Translations page, with its own save bar. Design now covers styling only, and links from the rule page take you straight to your translations.
27th July 2026
Selling plan updates and deletions detected
EG now listens to changes made to subscription selling plans. If a plan used by a rule is deleted, the rule is flagged as broken on the rule page and in the rule list; renamed plans update automatically.
22nd July 2026
Combine cart value and product conditions in one rule
A new hybrid trigger lets a rule require a cart value threshold and specific products in the cart at the same time. On a cart value rule, use Add another condition to add a products condition, simply remove it to go back to a plain cart value rule. Hybrid rules use EG automatic discounts and are available on the Unlimited plan.
21st July 2026
Simpler customer targeting, and first-time buyers
Targeting criteria for logged-in customers are now chosen from a single dropdown instead of a long list of options, and there’s a new option for customers who have not ordered before meaning you can easily offer a gift specifically to first-time buyers.
8th July 2026
Warning when your theme app embed is off
Rules can’t run on your storefront while the EG app embed is disabled in your theme. EG now warns you if you save or activate a rule while the embed is off, with a direct link to switch it on. You can still continue if that’s what you intended.
6th July 2026
Search your rules and your orders
The rule list now has name search that holds up on long lists, and the orders table on the Analytics page can be searched by order number or order ID.
3rd July 2026
Export all orders, not just the current page
The orders table on the Analytics page now offers Export all alongside Export current page. Export all respects the date range and rule filters you’ve applied, and covers up to 10,000 orders.
25th June 2026
Redesigned dashboard
The home page is now a single Dashboard: app embed status, performance, setup guide and your rules all in one layout, with Create rule as the main action. The setup guide can be collapsed and disappears on its own once you’re up and running.
15th June 2026
Popup button text colour
The Design page now includes a control for the text colour of the popup button.
2nd June 2026
Test several rules with one link
A test mode link can now cover multiple rules at once, so you can preview a whole set of gift rules in a single session before making them live.
27th May 2026
Sales breakdown for your top-forperforming rules
The Analytics page now shows a sales breakdown for your top-performing rules, so you can see which gift rules are actually driving revenue.
20th May 2026
Rule health at a glance
The rule list now shows icons for rules that need attention, such as broken rules, warnings, and rules that need a plan upgrade. This means you can see problems without opening each rule.
20th May 2026
Shopify-managed installation
EG now uses Shopify’s managed installation flow. Permissions are granted through Shopify, and optional permissions are only requested when a feature actually needs them.
15th May 2026
Guided tour on the rule form
Creating a rule now comes with an optional step-by-step tour of the rule form, pointing out what each section does.
15th May 2026
Scheduled rules pause themselves
When a rule’s schedule ends, EG now pauses the rule automatically instead of leaving it active.
14th May 2026
AI Insights on the Analytics page
Analytics has a new AI Insights panel that reads your rule performance data and summarises what’s working. Showing how rules affect average order value, your top performers and recent trends. Available on Unlimited plans and above, once you have enough rule-triggered orders to analyse.
1st May 2026
Collection updates and deletions detected
EG now listens to changes made to collections and will show errors on the rule page if a collection used on a rule has been deleted.
30th April 2026
Exclude certain product variants from counting towards cart value rules
Previously, excluding products from cart totals required a workaround using collections. Now, you can manually select specific products or variants to exclude directly within the rule settings. This gives you finer control over which items contribute toward meeting your cart value thresholds.
20th April 2026
Test Mode: Confirm your rule works before publishing it to your customers
You can now safely preview any gift rule on your live storefront before turning it on for your shoppers. Switch on Test mode from the side section of the edit page, save the rule, and generate a private test link to load your store with the rule active that works just for you.
27th March 2026
Enhanced Analytics: Variant Choice Tracking
A new tracking capability has been added to provide deeper insights into customer behaviour. The system now tracks and records the most chosen variant in orders originating from popup rules. This allows you to identify which specific product options are performing best within your upsell and cross-sell campaigns.
16th March 2026
Advanced Design Controls for Unlimited Users
We have expanded the customization suite for users on the Unlimited plan. New Design Inputs have been added to the editor, allowing for granular control over the look and feel of your widgets. These new options include:
Typography: Font selectors and font size adjustments.
Styling: Background color pickers and border-radius controls.
Spacing: Custom margin inputs for precise layout positioning.
19th February 2026
HTML Markup Preview Tab
To assist with advanced styling and custom CSS, a new HTML Markup tab is now available on all design pages. This tool displays the underlying HTML structure of your elements in real-time, making it significantly easier to identify class names and IDs for custom CSS targeting.
13th February 2026
Performance Analytics Overhaul
The Analytics page has been updated with a new suite of data visualizations. Several new graphs have been added to specifically highlight EG’s performance relative to your total order data. These visual aids help you quickly quantify the direct impact of your rules on conversion rates and average order value (AOV).
10th December 2025
Magic Link Combiner Tool
Managing multiple campaigns is now more streamlined with the Magic Link Combiner. When a rule page contains more than one magic link, this tool will automatically appear, allowing you to merge multiple links into a single, cohesive URL for easier sharing and tracking.
27th October 2025
Independent Variant Display on Edit Page
A new configuration has been added to the popup settings to improve inventory management. When enabled, you can choose to show variants separately on the edit page. This provides a more granular view of your products, allowing you to edit or manage specific variants without navigating through the parent product level.
6th October 2025
Final (Post-discounted) Price Support Added
A new option has been added under Advanced settings called Use discounted prices for EG rule triggers.
When enabled, EG will use the post-discounted prices of line items when evaluating monetary-based triggers, such as Cart value, Product value, Collection value, and Product tag value rules.
1st October 2025
Buy Now (Express Checkout) Support Added
A new option has been added under Advanced settings called Enable Buy Now button (express checkout) interceptions.
When enabled, EG will apply your existing rule logic (such as auto-adding products or showing a popup) when an express checkout button is used. After the action completes, EG will redirect users to the standard checkout page as usual.
30th September 2025
Amount off EG Discounts
EG Discounts now offer a monetary amount off option. This is useful with popup rules where you want to set the gifts to be a set price e.g. add this item for only $1 or 1 penny.
21st August 2025
Product page redirections
A new feature for the Unlimited plan is now available in the settings under Product page redirections. When enabled, EG will redirect users who visit selected product pages to a configured URL. This is especially useful for zero-priced items or products that should not be purchased separately (such as insurance or deposits), as it prevents customers from directly accessing these product pages and adding the items to their cart.
Note: This will not redirect customers away from collection pages or custom pages that show the products chosen.
13th August 2025
New setting released to remove products added by EG from expired rules
New setting available on the settings page called Remove products added from paused or expired rules Info. When enabled, EG performs a check on each page load and remove any items added by EG from rules which are now paused, out of schedule or deleted.
4th August 2025
Design page updated to show real time edits
Component previews for Notifications, Banners, Popups and Reminder Banners put onto dedicated pages.
The new pages show real time changes made to color, CSS, text changes etc.
Color picker added to make choosing a color easier.
1st July 2025
The “Give customers a choice of products” popup is now WCAG 2.1 compliant.
Product images now include
altHTML attributes if provided“Out of Stock” buttons use the
disabledattribute andaria-disabled="true"The close button and icon include
aria-label="close"for better accessibilityThe container element has been changed from a
<div>to a semantic<dialog>element
1st April 2025
Request compressed product images on popup for rules using give customers a choice of products
Enhanced speed of loading images by requesting smaller images.
21st March 2025
Translation support added for EG component text
Translate text used on EG components such as notification text, banner text, reminder banner text and pop-up text.
12th February 2025
Blocking carts with only FREE items from proceeding through checkout
New setting released on settings page that lets you block carts containing only free items ($0) from being made into an order on the checkout page.
27th January 2025
Look and Feel of App Upgraded
Styling of the app within Shopify Admin updated to look more like the rest of Shopify.
23rd September 2024
See orders EG rules applied on from the Analytics page
8th August 2024
Rule Banners can now link to specific pages
Make a rule's banner link to a specific URL when it is clicked on. This will help guide customers to the correct product, collection or other page where they can trigger the EG rule/promo.
12th June 2024
Filter, search and order rules on app home page
11th June 2024
Geotargeting of rules
Unlimited users can now set what countries and regions they want a rule to work in OR the countries where they do not want the rule to work in.
10th April 2024
New EG Discount method released
EG Automatic Discounts released, much more flexible than Shopify Automatic discounts. They work better with other discounts and subscription products. Shopify have set a limit of 5 app discounts per store - you should prioritise your 5 most popular EG rules to use these.
26th March 2024
Resolved a problematic update from Shopify where they started changing line item keys
20th March 2024
Unlimited users can select up to a max of 50 products on popup
Increased limit from 6 to 50 on the 'Give customers a choice of products to add' popup for Unlimited plan users.
13th March 2024
Hide out of stock items in the popup
New option available on 'Give customers a choice of products to add' action rules that hides any products chosen that are out of stock.
9th February 2024
In app customer service ticket creation
Get in touch with us more easily from within the app from the support page and various buttons around the app.
5th February 2024
Reminder banners released
When a customer has not added all the options available from a 'Give customers a choice of products to add' popup they can be shown reminder banners which let them reopen the popups to fully take up the deal.
23rd January 2024
New Rule Trigger - Product Tags
Rules can now trigger when a product added to cart has a product tag. This is a highly reliable trigger and recommended over colelction based triggers.
20th December 2023
Released Onboarding wizard
A more helpful way to get started on EG
15th December 2023
Custom date ranges on analytics page
Select specific dates you want to see EG data for
10th November 2023
Banners released
Banners let you notify your customers that a rule is active and let's you tell them how to trigger the promo.
7th November 2023
Discounts made in EG can be configured within the app to be combinable
All discounts made in EG are now able to be configured inside EG to be combinable with other discount types (product, order, and shipping discounts)
22nd September 2023
Resolved a clash with Loup app
EG now works well with the Loup app
28th August 2023
Resolved a clash with SellEasy app
EG now works well with SellEasy
30th August 2023
Display discounted prices on the 'Give customers a choice of gift' popup
Popup displays post-discount price of the gift/upsell item in the popup.
28th August 2023
Resolved a clash with SellEasy app
EG now works well with SellEasy
3rd August 2023
Ability to display variant title on Give the customer a choice of products to add type rules that use product(s) with one variant
Now you can make the popup show a variant title for product(s) using only one variant.
1st August 2023
Exclude certain customers from triggering rules based on their tags
We introduced the ability to stop triggering logged-in customer targeted rules for customers who possess a certain customer tag.
20th June 2023
Allow the creation of multiple discounts from EasyGift
We have removed the one discount creation by EasyGift. Now you can create discounts on all new rules to match the rule conditions.
16th June 2023
Custom Magic Link cookie duration
1st June 2023
View rule specific analytics
Contact Us
For more information about EG, please contact us by email at support@fiftypoint6.freshdesk.com.