Increase Average Order Value Using Cross-Selling Rules

Many merchants are now using EG to create targeted cross-selling and upselling rules using the “Offer to customer” rule type.

Offer to customer rules are triggered like normal rules, but instead of automatically adding items to the cart, they instead show a fully customizable pop-up giving customers a choice of products they might want to purchase alongside items in their cart. Selling some jeans? Set up an Offer to Customer rule to cross-sell a selection of matching t-shirts.

The items offered don’t have to be discounted either, so it’s a quick and easy way to increase your store order value. Unlike other cross-selling apps, EG allows you to create highly granular messaging in each rule, so you can talk directly to customers about why the offered products work so well together.

Bring In New Customers and Reactivate Old Ones Using Magic Link Rules

Magic link rules are special EG rules that only trigger for store visitors who arrive via a special link. This makes them an excellent tool for targeted marketing campaigns and online advertising, as you can create enticing offers without offering gifts to everyone who visits your store.

You can use these rules in lots of ways to target specific visitor segments, but here are two of the most popular:

1. Using magic links with Facebook Ads and social posts to add a gift and improve conversion rates for new customers checking out your brand.

2. Reactivate old customers by using magic link rules to offer them a special promotion.

You can also combine several magic link rules by appending the rule IDs with commas on your link: eg, yourstoreaddress.com/?aca=RULE_ID_1,RULE_ID_2,RULE_ID_3

Target Rules Towards Specific Customers

Want to reward your most loyal and biggest spenders with a gift on their next order or re-engage with inactive customers with a special offer just for them? Then this is the technique for you! You can set up rules to only activate for specific logged-in customers based on their:

• total order count

• total amount spent in your store

• customer ID

• customer tags

Targeting your rules using these configurations gives you more precise control over who can take advantage of the offer, meaning you can reward the most loyal and tempt inactive customers back with deals to bring them back.

Increase Average Order Value Using Tiered Rules

Another popular approach is to use EG to create tiered rules in your store and push up customers' average order size.

Typically, merchants use multiple cart value rules set at increasing thresholds. This approach incentivises customers to add more items to the cart to reach the next tier. Remember, you can use rule notifications to explain to customers how the offer works!

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